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U.S. Census Bureau Daily Feature for January 23: Canned Beer

WASHINGTON, Jan. 23, 2016 /PRNewswire-USNewswire/ — Following is the daily “Profile America” feature from the U.S. Census Bureau:


Profile America — Saturday, January 23rd. An innovation in product packaging — and a staple of TV advertising — is having its 81st anniversary tomorrow: Beer Can Appreciation Day. The first canned beer went on sale on January 24, 1935 as a marketing test in Richmond, Virginia, by the Gottfried Krueger Brewing Company of Newark, New Jersey. Experiments with putting beer in cans had taken place as early as 1909 but the technology of the time couldn’t stop the beer from interacting negatively with the metal of the can. Prohibition delayed further development. By the late 1960s, canned beer sales exceeded that for bottled beer. There are more than 1,560 breweries in the U.S., employing up to 31,000 people in a nearly $32 billion per year craft. You can find more facts about America from the U.S. Census Bureau online at

Sources: Kane’s Famous First Facts, 2671
Anniversary/accessed 11/9/2015:
Appreciation Day/accessed 11/9/2015:
Canned beer timeline/accessed 11/9/2015:
Breweries and employment/NAICS 31212:
Brewery employment and sales/ NAICS 31212:

Profile America is produced by the Center for New Media and Promotions of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at (look for “Multimedia Gallery” by the “Newsroom” button).

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SOURCE U.S. Census Bureau

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