Seniors Guide Debuts a “Boomers & Caregivers Corner” in Its North Carolina Edition

The April-July 2016 issue includes advice for caregivers on everything from handling senior financial planning to finding time for themselves.

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The Seniors Guide is an invaluable resource for seniors in the communities it serves. However, the magazine’s staff recognized that their target audience was as much seniors’ boomer generation children or caregivers as the seniors themselves.

Ross Publishing, which publishes the Seniors Guide, also produces BOOMER Magazine in the Greater Richmond area, so the magazine decided to leverage the writers for its sister publication to create boomer-targeted content for Senior Guide. The result is a new 16-page section called the “Boomers & Caregivers Corner” debuting in the April-July issue of the Triangle (Raleigh, Durham, Chapel Hill, NC) edition. This section includes content that is informative and supportive for caregivers as well as entertaining.

“When boomers in the Triangle area pick up this issue of Seniors Guide, they’ll find articles that are relevant to them, not just their parents,” says Katherine Ross, vice president of Seniors Guide magazine. “That includes relevance for their caregiving responsibilities as well for themselves personally.”

This more diverse content will also appeal to advertisers trying to reach boomers in the regions where the magazines are published. According to Ross, “We are trying to serve both the senior community and the businesses that are there to support them.”

Seniors Guide, a Richmond, Va. -based company, publishes Seniors Guide magazines throughout Cincinnati, Ohio; Columbus, Ohio; Dayton, Ohio; Indianapolis, Indiana; Raleigh-Durham, North Carolina; Richmond, Virginia; and Roanoke-Lynchburg, Virginia and features a correlating website of Seniors Guide’s mission is to help seniors and their families find the information they need on options available in senior housing, senior care, assisted living, independent senior living, retirement communities and other retirement living needs. Seniors Guide also has resources at for Cincinnati, Ohio; Columbus, Ohio; Dayton, Ohio; Raleigh-Durham, North Carolina; and Richmond, VA. Ross Publishing, Seniors Guide’s parent company, began in 1991 and has been publishing helpful, free publications and websites ever since. In addition to the many Seniors Guide titles, the team at Ross Publishing is behind lifestyle magazine BOOMER and real estate publication Apartment Navigator.

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